Hey, every little thing helps: "Women in the Philippines vie for a place in Miss Earth -- an international beauty pageant aiming to raise awareness of environmental issues."
Which of course brings us to Arnold Schwarzenegger, who has said that environmentalism needs to be "hip and sexy" (and a Filipino beauty pageant is surely sexy, if not necessarily hip). "Environmentalists were no fun, they were like prohibitionists at a fraternity party." "Successful movements aren't built on guilt, they are built on passion."
Right on, Governor.
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